Mary-Kate and Ashley Olsen to Create New Online Shop StyleMint 2011-04-07 07:42:16

The Olsens Set to Launch New Shopping Site, StyleMint

Hot off the heels of Kate Bosworth and Cher Coulter's JewelMint collaboration — a new-age personalized monthly membership shopping club that sends you suggestions based on a style quiz you take upon joining, similar to algorithms Pandora uses — Mary-Kate and Ashely Olsen are jumping on board with a similar concept called StyleMint, set to launch in July. "With StyleMint.com, Ashley and I have created an online experience reflecting our love of style and allowing us to engage with our customers directly, which is an inspiring new way for us to think and create as design," said Mary-Kate.

StyeMint will be made in collaboration with the same company who created JewelMint, BeachMint, and is set to feature an eight-piece, t-shirt collection – with the possibility of expanding into knits and sweaters in the future — which Mary-Kate and Ashley will help design and merchandise. The best part? Each piece retails for only $29.99. The duo are also set to create regular videos for the site, a treat since we hardly ever see the Olsens on camera, in addition to giving personal style tips and fashion advice. Owning an Olsen-designed piece for $30 is a deal, will you sign up when the site launches?

Source: WireImage
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