Matthew Williamson For H&M Burns Through Foggy San Fran

Matthew Williamson For H&M Burns Through Foggy San Fran

Breathe in, breathe out. This was me last night when trying to fall asleep. You know when you're so excited for something insomnia ensues and obsession overpowers? You all know I've been anticipating Matthew Williamson's H&M collection since the news broke, but I didn't expect to turn groupie . . .

Rise and shine, join the line at the Powell Street H&M. The line was only about eight stylistas deep at this point. PartySugar, also a MW groupie, joined me around 7:30 a.m. — store opens at 10. But something had been brewing behind Fab's scenes, I just didn't want to jinx anything. And then, the fashion gods looked down upon me, and I got the email — I was granted early press access. Not to shop mind you, but to enter the store (this was about 9ish), survey the scene, try things on, take pics, and revel in MWHM. I already had my wish list, as did Party, so you can imagine our elation.

To read and see all about my MWHMSF experience, read more.


The West Coast district manager, Alexis, dished on how she thought this was the most commercially viable designer collection. Agreed. She was gaga over the leather jacket and the hot pink gold-studded belt. Interestingly, this SF store gets more stock of the designer goods than LA's Beverly Center store; who said SF didn't love to shop? We also chatted about Phase II — the Summer collection, hitting stores May 14. Alexis promised hot bikinis and a fresh geometric print overnight bag (stay tuned for pics!). I had to ask if Missoni for H&M is up next and she replied "no comment" which leads me to think it's true since the news broke just yesterday and she knew what I was talking about, sneaky Fab.

We were able to hang tight inside the store, out of the fog, but still not shop, until doors opened at 10 a.m. But our plans of attack were in place. And like that — mayhem. This was my first time really tolerating this. I missed the first collection, Karl Lagerfeld, slept through Stella McCartney, slacked on Viktor & Rolf, cried post Roberto Cavalli, and gave up on Commes de Garcons. But not Matthew. This was my H&M collection. And so, I raced though the racks plucking my new babies, calm as a clam.


The dramatic ruffled print maxi dress was the first to go. And in person, this one was amazing; the black sequined detailing was divine. The short version of this was a hot one, too. And as celebrities still work their PR magic, the sequined artsy dress worn by Ginnifer Goodwin and the peacock dress modeled by both Nicky Hilton and Katy Perry were gone in no time. None of these screamed Fab. I added the glam rockin' blue blazer, the yellow embroidered top, the pink feathered cardigan, the butterfly tee, and the hot pink studded belt to my arsenal.

That's how Matthew Williamson For H&M burned through foggy San Fran, see you May 14!

























This video is from the New York store — thank god my experience wasn't so dangerous!

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