Matthew Williamson Joins the H&M Collection Brigade

Matthew Williamson Joins the H&M Collection Brigade

Matthew Williamson Joins the H&M Collection Brigade

>> Now that he's passed the baton at Emilio Pucci, leaving himself more time to focus on his eponymous line, Matthew Williamson's first order of business?  To design a capsule collection for H&M, the first range of which will arrive in stores April 23, followed by Summer pieces mid-May.

In the past, all of H&M designer collections — Karl Lagerfeld, Stella McCartney, Viktor & Rolf, Roberto Cavalli, and most recently Comme des Garcons — have all been launched annually in early November.  It makes sense that with Matthew Williamson's resort-bright, print-happy aesthetic, the collection would fare better for Summer, but if the old patterns hold true, and we're lucky, there will be another designer collection in November, which means H&M is trying harder to keep up with Topshop and Target.

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