POPSUGAR Fashion

Dior Taps Mila Kunis

Jan 5 2012 - 11:44am

>> Mila Kunis has been named the new face of Christian Dior [1]. The actress — who also appeared on some of the top-selling magazine covers of 2011 [2] — will front Dior's 2012 worldwide media plan, including the Spring ad campaign. Photographed by Mikael [3] Jansson, the campaign will debut in China on January 15, and will hit the US January 29 when it appears in The New York Times. "Mila Kunis is a very talented young actress; she embodies the true modern woman." Delphine Arnault, deputy general manager at Dior told WWD [4]. "We are looking forward to a long relationship with her."

Kunis agrees. "I find that Dior is an incredibly grounded house. I always thought what Dior does is so sophisticated, feminine and beautiful," the actress said. "They made me feel incredibly comfortable. I can’t say it was the hardest thing to do."

Kunis joins a long list of acclaimed actresses — Natalie Portman, Charlize Theron, Marrion Cotillard — who have served as the brand's models and ambassadors. "Christian Dior designed several costumes for the movies and maintained personal relationships with such actresses as Marlene Dietrich, Rita Hayworth, Ava Gardner, Sophia Loren [5], Marilyn Monroe, Liz Taylor and Grace Kelly," Arnault explained. "It is thus only natural for the house of Dior to continue to develop a very specific and personal relationship with actresses."

Dior Taps Mila Kunis for Spring 2012 Ad Campaign

Mila Kunis with the new Miss Dior bag.

Dior Taps Mila Kunis for Spring 2012 Ad Campaign

Mila Kunis on the set for the Miss Dior ad campaign.

Dior Taps Mila Kunis for Spring 2012 Ad Campaign

Mila Kunis with the new Miss Dior bag.


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