Miu Miu To Launch E-Commerce April 6, 2011; Introduces Mini Bag Charms

Miu Miu To Launch E-Commerce, Introduces Mini Bag Charms

Miu Miu To Launch E-Commerce, Introduces Mini Bag Charms

>> Miu Miu is launching its first e-commerce store simultaneously for the US, Japan and 17 European countries on April 6, with the brand's full collections on offer. The site will also include, according to WWD, a "'fashion show selection' offering exclusive key looks from Miu Miu’s Paris runway, a top zoom function that helps simulate a live shopping experience, and a newsletter for special online-only products, events and brand initiatives."

Meanwhile, in Miu Miu stores worldwide, the brand just launched colorful miniature clip-on charms of its iconic bags — as seen in the gallery — which retail for $380.

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