Miuccia Prada Plucks Five Unknowns for New Fall 2009 Miu Miu Campaign Direction

Ilda Lindqvist

>> After seasons and seasons of recognizable campaign faces — Kirsten Dunst, Lindsay Lohan, Vanessa Paradis, and most recently, Katie Holmes — set against vividly colorful backgrounds, Miuccia Prada did a total one eighty, choosing five unknown models — Mimmi Soderstrom, Hannah Holman, Ilda Lindqvist, Victoria Tuaz, and Whitney Coble — who were plucked at a time when only one, Coble, had walked on any major runways; the move is especially remarkable in a time when a number of major brands are sticking with celebrity or supermodel faces.  The look for the Fall 2009 campaign — which was still shot in London, early May, by Miuccia's usual standbys, Mert Alas and Marcus Piggott — is stark and mostly void of color.

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