Montcler Shows Off Shiny Jackets With Help From a Few Dogs Do furry ad campaign stars make you want to buy the clothes off their backs? Montcler is hoping you do, since they have a few four-legged models helping them show off their new line of shiny jackets. Petsugar caught the ad in a New York Times portfolio piece on photographer Bruce Weber, who shot the high-end designer's new ad campaign, and immediately fell in love with the gaggle of canine subjects.