Moschino Jeans Is Rebranded As Love Moschino LOVE Moschino? Then you'll love Love Moschino - in fact, you probably already do. Love Moschino is the new name for Moschino Jeans, the witty, edgy spin-off of sister brand Moschino, which first burst onto the fashion scene 1987. For 2008, the brand is getting an update - but loyal fans can fear not, as there'll be no change to the label's typically eclectic and irreverent signature.