Adam Lippes kicked off the first of the retail openings at Meatpacking Design Week. The installation his store on Hudson street hosted was entitled Much Assembly Required. An "ego" lamp collection and other works by Viktor Jondal, a Swedish, New York based product designer were strategically placed throughout the store, giving customers a chance to go from the lamps in the entryway to a video installation in one of the back dressing rooms.
Viktor Jondal was born and raised in Stockholm, Sweden. His education includes one year of Art-History in France, one year of Fine Art in Sweden and a BFA in Product Design from Parsons School of Design. His background has already very much included the fashion set with product design work for Keihl's, MAC and Reebok.
The subtle "ego" lamps went well with Adam's sometime minimal aesthetic. Someone was clearly paying attention to the details of collaborative installation, as we were impressed just how well Jondal's gray, purple, and black paintings merchandised with Adam's purple spring dresses.