Soccer stars love their designer logos, and the International Federation of Association Football (FIFA) has a similar, newfound focus on fashion. The 2010 World Cup Trophy, which since 1930 has traveled to host cities in an armored metal suitcase, will this year take the trip to South Africa in custom Louis Vuitton. The case, commissioned by FIFA, was created at Louis Vuitton's original workshop in Asnières, and will hold the solid 18-karat gold trophy until the final match on July 11 in Johannesburg.
"There was no reason why security couldn't be synonymous with elegance," said Louis Vuitton spokesman Antoine Arnault.
It appears FIFA agrees, as soccer's governing body has already placed an order for a similar design to be used during the 2014 World Cup.