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New Bebe Brand: Neda

The trendy Bebe chain is testing a new boutique concept called Neda, which is named for Bebe vice chairman Neda Mashouf. The higher-end shop, which focuses exclusively on accessories, recently opened its first location in San Francisco—the same city where Bebe itself launched back in 1976. If it's a hit, the company could expand the Neda concept to other cities.

I visited the new store the other day, and I was definitely impressed. The sleek pink-and-black decor had a very luxury feel, as did the edgy shoes and handbags on display. Though Neda doesn't have its own web site, you can buy many of the products on Bebe's web site. Here are some of my pics.

Peep Toe Bow Pump, $360, available here.


Snake Embossed Leather Clutch, $290, available here.


Distressed Leather Shoe Boot in Gunmetal, $330, available here.


To see the rest, read more

Animal Print Haircalf Clutch, $200, available here.


Corseted Lace Boot, $770, available here.


Jeweled & Feathered Velvet Pouch, $280, available here.


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