New York Fashion Week, Spring 2008: JustSweet by Jennifer Lopez

September 14, 2007

Together with head designer Sophie Na, J. Lo produced a collection dominated by cute, casual minidresses for her new contemporary line, JustSweet. The line, which debuts in stores in March, is priced from $49-$99, so it's much more affordable than your typical catwalk fare.

The runway was bright with colors like "pixie dust," "magic mint," and "pirate pink," to go along with the fantastical inspiration - this was apparent on faces too. Colorful minidresses, bronze metallic cardigans, one shoulder looks, and white smocks reflected the youthful flair central to the look - part hippy, part funk.

Overall, the collection was a little hit and miss, but it was refreshing to watch J. Lo walk out and take her bow at the end of the show decked out in a JustSweet smock and shoes. After all, why design a line if you won't even wear it yourself? What do you all think of JustSweet?!

Be sure to check out all my New York Fashion Week coverage!

To see more, read more

Source

38 Comments

Jacqui 5 years 34 weeks

I find it funny that someone who has never been reknowned for her dress sense, for obvious reasons, is now a designer - she wears clothes so she can design them? That's like saying Jessica Simpson attempts to act so she can be a director.

ktjones 5 years 35 weeks

I think the outfit is really cute...where will they be selling her line? Anyone know?

leeluvfashion 5 years 35 weeks

I would wear most of the pieces; there are also a few that I would never buy. Overall it was a pretty good show.

Martini Rossi 5 years 35 weeks

its very...everyday, which is not bad. I would wear most of the stuff, the name justsweet matches the line.

Asia84 5 years 35 weeks

I checked out the website. It's a junior's line. while everything is basic staples, the marketing is geared towards the Juniors market. I think Justsweet is a cheaper version of the JLo line. same market, different price range. While i'm still young, I appeal to her Sweetface line more than anything. Since I work in fashion, I understand where Jennifer is going. If you want to make $$$$ , the youngsters is where your money is. She's making a smart choice.

Asia84 5 years 35 weeks

I checked out the website. It's a junior's line. while everything is basic staples, the marketing is geared towards the Juniors market. I think Justsweet is a cheaper version of the JLo line. same market, different price range.While i'm still young, I appeal to her Sweetface line more than anything.Since I work in fashion, I understand where Jennifer is going. If you want to make $$$$ , the youngsters is where your money is. She's making a smart choice.

mcollazo 5 years 35 weeks

I think the effort was great and I might check it out as long as it is clothing for women and not teens and I am happy to see that she is actually considering wearing her own clothing design.

jadorechaussures 5 years 35 weeks

yes c'est la vie...kill those shoes

sumnboutme 5 years 35 weeks

some of them are cute...very wearable...

jennc 5 years 35 weeks

I like it... practical!

jennc 5 years 35 weeks

I like it... practical!

Nickey 5 years 35 weeks

Nothing spectacular. If I saw it in a store, I might pick up a few pieces.

MissBardot 5 years 35 weeks

Where is her collection available at?

ShopGal10 5 years 35 weeks

i agree with fabsugar this collection is a little hit and miss. there are definitely cute, affordable pieces.

krampalicious 5 years 35 weeks

in the immortal words of men on film, HATED IT. she needs to quit with the crap and get back to quality, in her fashion, her films, and her music. i used to not be embarrassed about loving her, but i'm quickly losing the love for my jennie lo-lo.

krampalicious 5 years 35 weeks

in the immortal words of men on film,HATED IT.she needs to quit with the crap and get back to quality, in her fashion, her films, and her music.i used to not be embarrassed about loving her, but i'm quickly losing the love for my jennie lo-lo.

Lala77 5 years 35 weeks

the clothes in general are cute and wearable, but nothing special I don't see miss J.lo launching any new trends with this collection :)

icedminttea 5 years 35 weeks

that is a cutie!

icedminttea 5 years 35 weeks

that is a cutie!

blondie829 5 years 35 weeks

ehh not very original. i love her for putting the effort in though.

lilflowa 5 years 35 weeks

The collection is very safe...how can you go wrong with those pieces? any way its kinda cute.

glam sugar 5 years 35 weeks

Some of the stuff is cute.

glam sugar 5 years 35 weeks

Some of the stuff is cute.

ccsugar 5 years 35 weeks

Cute stuff, I would wear a lot of this. I like the prices too!

fashionhore 5 years 35 weeks

I think it was a cute effort on her part. You can't blame a girl for trying. I really loved her SweetFace line. That was hot. The runway is really great too.

Link Love

38 Comments

You Might Also Like