Opening Ceremony Goes E-Commerce


There's a rumor going round that Opening Ceremony plans to go ecommerce in the near future. It's not a far-fetched idea. Because we couldn't find much of anything on the all-powerful world wide web, we went into the backyard, took out our smallish pad of paper and pencil, and rang the damn store. This is how it went down...more or less...

"Hello, Opening Ceremony"
"Hey there. My friend told me that you guys are starting a website for, like, the store...Is it true?"
"Yeah"
"O rly?"
"Yeah, it's not launched yet but hopefully it will be by the end of the summer."
"Neat. Will there be the same inventory as in the store?"
"Yeah, that's what we are trying to figure out right now. Like, how much to put on the site because our inventory is always rotating you know?"
"Yeah, I do know. That's what I like about you guys."
"Thanks."

"Hey so, are you going to put the Topshop stuff on the site? Hell, are you going to even carry Topshop anymore?"
"Yeah, we're not going to put it on the site because of the new [Topshop] store. We're probably not going to carry it at all once the store opens up."
"Kind of like the Acne thing."
"Yeah, exactly...but hey, we're getting a new delivery of Kate Moss for Topshop today."
"Sweet, I'll tell all my friends."

There you have it folks. Opening Ceremony is going ecommerce and giving the flyover states something to believe in. All we can say is that if Topshop ends up opening at the same time Opening Ceremony goes ecommerce (October-ecommerce never launches on time) fashion will have hit some kind of monumental vortex and our wardrobes might disappear in the middle of the night.

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