On Our Radar: Avril Lavigne For Kohl's

March 5, 2008

Is Avril Lavigne more like Heidi Montag than we knew?

Heidi is launching a juniors line with Anchor Blue in April, and now Avril is launching her own junior apparel line, Abbey Dawn, for Kohl's starting in July.

Lavigne's collection will feature new pieces every 60 days, with a blended aesthetic of rock 'n' roll with a feminine edge. Since the initial collection is created from the pop singer's own closet, expect lots of bold colors, iconic prints, tartan plaids, checks, and stripes in prices ranging from $24-$48.

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47 Comments

3 years 41 weeks

hey my fans hope u like my pics and jewilry xoxo avril

candiceee 4 years 21 weeks

she looks so gorgeous like that. who know avril+puffy sleeves worked?

robercin 5 years 10 weeks

Kohls needs to fire their marketing team... Avril is NOT someone you want representing a wholesome, Midwestern, middle-class department store. Alpo could consider her for their spokesmodel. Kohls, try again.

cottonpoots 5 years 10 weeks

I never knew she could pull this elegant look off, but it works.

tglynn 5 years 10 weeks

Avril needs to know she looks FAR BETTER when she goes "pretty", she needs to stick with this look instead of switching between this and the skater girl. (ugh)

snarkypants 5 years 10 weeks

wouldn't wear her stuff or heidi's

Zari 5 years 10 weeks

the pic is totally the opposite of what she does on screen..she looks classy in here huh

cruigao 5 years 10 weeks

She has amazing bone structure. I wish she would wear a little less makeup usually to show that off.

XpsX 5 years 10 weeks

she's annoying.just a former fake rocker and wannabe

TFS 5 years 10 weeks

ROFFFFFFFFFLLLLLLLLLLLLLLLL

GlowingMoon 5 years 10 weeks

Very elegant. I always thought Avril was beautiful. Her face has such gorgeous bone structure.

angelinemarie 5 years 10 weeks

weird...

angelinemarie 5 years 10 weeks

weird...

leeluvfashion 5 years 10 weeks

I loved her 1st & 2nd album however her last album was so preteen-ish and now she's designing juniors clothing? What ever happened to growing up and being more mature? I liked her better pre-2005. Now she is selling out. I mean it's a good offer and who would turn down the money however if you want to be taken seriously, well then it's a bad move. She does look gorgeous in the photo.

berrymix 5 years 10 weeks

She looks good when she's not trying too hard to be a rocker.

sabrina27 5 years 10 weeks

Her line actually looks decent unlike Heidi that looks cheap and slutty. Lets not compare this talented writer/singer to a famewhore that is Heidi Montag.

mirawilliams 5 years 10 weeks

She's lost her target audience to Miley Cyrus and hasn't managed to grow her sound with the audience who have outgrown her. Therefore she needs some sort of money making venture.

TheStyleElite 5 years 10 weeks

she change alot she is a poser rocker wannabe now. i use to like her before not any more but if the closeth are like that dress i would check out

wakeupandora 5 years 10 weeks

what a snot

wakeupandora 5 years 10 weeks

what a snot

thequeenbee 5 years 10 weeks

she's such a poser. hate her.

thequeenbee 5 years 10 weeks

she's such a poser. hate her.

DreaAST 5 years 10 weeks

This doesn't even look like her. I didn't recognize her at all!

juliarose23 5 years 10 weeks

she looks really good here, but i am not sure that i would buy any clothes from her line....

amers230 5 years 10 weeks

wow, avril's not exactly someone i'd like to dress like lol. i'll have to check it out though, i love kohl's!!! (well, most of kohl's haha. some of their stuff is cheap/tacky.)

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47 Comments

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