On Our Radar: Azalea.com Gets a New Name, New Look

Azalea Online is staying the same and changing all at the same time. Confusing much? Think of a cross-dresser who looks like a woman on the outside but is still a man at the core.


Come mid-June, the online site for the San Francisco-based boutique will be deemed Tobi.com. It's still the same Azalea team on the inside, but with a new name, new look, better technology, features, content and layout. To be the first to know when the new site launches, go here and sign up. I can't wait to meet Tobi!

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