In addition to BCBG Max Azria and BCBGirls, the Max Azria Group has launched BCBGeneration. "This is for the 20-to 30-year-old who is not yet ready for my contemporary or designer lines," the designer said. You should expect the same styles as the higher-end lines, with more casual options and lower prices. Two collections will be available — Casual and City — with both offering denim, dormwear, clubwear, and work clothes. Wholesale prices start from $18 to $148. High-end styles with low-end prices? Nice!


To see a few more pieces from BCBGeneration, read more

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