Bag Borrow or Steal fans, from now on you must refer to the site as Avelle. The four-year-old retailer has changed its name. The firm's executives believe the new moniker is more luxurious and European-sounding. Indeed. It makes sense considering the company has plans on expanding into Kuwait and China.
The most exciting part of Avelle.com is that it will be expanding into additional categories like watches and apparel starting this month. I can't wait. Shoes may also be on the horizon, but that would be difficult given sizing issues and wear and tear.