by POPSUGAR Fashion 5

In a time when originality is of utmost importance, French contemporary sportswear brand Cacharel has announced that it's redefining itself. "There will no longer be a ‘Cacharel by . . .’ There’s one star: Cacharel," said Marc Ramanantsoa, the firm’s new managing director. The brand is specifically changing its design studio, management, distribution, and production. In terms of its new fashion direction, the house gave a preview of what's to come at its Rue d’Uzès boutique in Paris (see below).
It remains to be seen if these tweaks will be well received, but according to Ramanantsoa, change is necessary: "We need to come back to the product and convince them that there is a change. We want to see the street dressed in Cacharel."

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