On Our Radar: Fashion Targets Breast Cancer Initiative

September 10, 2007

Since 1994, when the initiative was founded, the Council of Fashion Designers of America's charitable interests have been with Fashion Targets Breast Cancer (FTBC). To raise awareness and money for its cause, the CFDA has partnered with Net-a-Porter to begin selling limited-edition FTBC items created by designers like Ralph Lauren, Rachel Roy, Oscar de la Renta, and Diane von Furstenberg.

Though the items will be sold throughout the year, the first available is a Ralph Lauren FTBC polo shirt, $75, exclusive to Net-a-Porter. The net proceeds of all sales will stay in the purchaser's country, whether in the U.S. or abroad.

A fun behind-the-scenes look at the shirt's photo shoot, with models Daria Werbowy, Lily Donaldson, Sasha Pivovarova, Du Juan, and Lily Cole, is up on the site as well. What a great idea for a great cause!

Source

8 Comments

koolbr33z3 5 years 36 weeks

Nice cause but ugly design.

Mino 5 years 36 weeks

Good IDea targating breast cancer u go girls ! :-)

POPSUGAR Fashion 5 years 37 weeks

My bad ladies, Du Juan is in there now! :)

sharmar 5 years 37 weeks

Yeah~!@ How can you forget the 5th model Ms Du Juan??? I hope this is not a discrimination thing. And I hope her name will be added soon~!!

zolora 5 years 37 weeks

Um, those shirts are hideous. I'm all for supporting charitable causes, but I don't want a black-and-blue bullseye on my boob.

ceceluvfash1on 5 years 37 weeks

I guess my natural body type means I'm anorexic, because I'm a naturally skinny person and often get mistaken for being anorexic,which really bothers me.These girls look to be at healthy weight to me.