by POPSUGAR Fashion 4

Just because Juicy Couture lives for glamour doesn't mean it doesn't have a caring side. The company has created "Juicy Gives Thanks," a localized philanthropic program aimed to help the less fortunate. To kick it off, the brand is asking customers to take old Juicy clothes to designated retail stores in exchange for 20 percent off new apparel from Nov. 28 to 30. Juicy will donate the old clothing to a local women’s shelter.

Participating locations include Madison Avenue in New York, Newbury Street in Boston, Mall at Millenia in Orlando, King of Prussia, The Village at Corte Madera, State Street in Santa Barbara, and Houston Galleria. If your city isn't participating, fret not; this initial event is only the beginning of Juicy's giving ways.