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On Our Radar: Lulu Frost Collaborates With Plaza Hotel and Urban Outfitters


The Plaza Hotel in NYC and hipster shopping joint Urban Outfitters are at two opposite ends of the spectrum, but at last they have something in common. Both are collaborating with high-end jewelry brand, Lulu Frost, founded by Lisa Salzer.

For the hotel, Salzer has created 14-karat and 18-karat gold pendants that represent the Plaza room numbers. Come September, they will be sold exclusively at the Plaza's new boutique. Secret Garden by Lulu Frost, which will be sold at Urban Outfitters in November, is in a more affordable price range ($18 to $48). The five-piece collection will include three necklaces and two earrings.

"We're doing a lot of charms that allude to the theme, like a crystal ball, a bug, a leaf and a lock and key," Salzer said.

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