On Our Radar: Old Navy Turns Over New Leaf

February 22, 2008

Just like I hinted, Old Navy is getting a fresh, youthful makeover this Spring. Already in stores are safari-themed shirt dresses, jackets, and jumpsuits in rich, earthy tones with animal print mixed in — all still at friendly Old Navy prices.

Then, in March, breezy Palm Beach-inspired dresses in bold green prints, lots of white, and even a little seersucker suiting. If this is an attempt to catch up with the Zaras and the H&Ms of the world, I say bring it on, Old Navy!

To see what's in stores now and what's to come in March, read more

February: Urban Explorer

View 8 Photos ›

March: Palm Beach

View 12 Photos ›

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34 Comments

AKirstin 5 years 12 weeks

Where have you seen pictures of the March collection, Elainef?

Elainef 5 years 12 weeks

The pictures for March's collection look worse than the early Spring ones!

Elainef 5 years 12 weeks

The stuff in the stores look great on pictures but when i went to check it out for myself, they just didn't live up to it. Maybe they should have a pricier line like H&M Pink Collection. Better materials would definitely make those designs work.

mifashion 5 years 12 weeks

eh, cute, but kind of boring and predictable

Asia84 5 years 12 weeks

the quality of their fabrics are crap. and the stitching . . .i mean, you would expect more from a vertical manufacturer like Old Navy.i think Old Navy is getting a little big for their britches in the price department. it's like, "get over yourselves".they have to up the styling in Old Navy because Gap's sales are in the gutter.i know when i'm getting screwed over!besides, why shop at Old Navy, when everybody and their fat-pack granny shops there. you can spot an Old Navy garment from a mile away. . .and then you turn and see some other chick wearing it.

Asia84 5 years 12 weeks

the quality of their fabrics are crap. and the stitching . . .i mean, you would expect more from a vertical manufacturer like Old Navy. i think Old Navy is getting a little big for their britches in the price department. it's like, "get over yourselves". they have to up the styling in Old Navy because Gap's sales are in the gutter. i know when i'm getting screwed over! besides, why shop at Old Navy, when everybody and their fat-pack granny shops there. you can spot an Old Navy garment from a mile away. . .and then you turn and see some other chick wearing it.

AKirstin 5 years 12 weeks

Old Navy is great, totally fun and affordable. I buy a lot of my six-year old daughter's clothing there. I love how every time they're mentioned someone feels the need to tell us all about how the quality is low. Well... duh. lol

lorenzo 5 years 12 weeks

good for old navy. gotta love these dresses for spring...they are cute and disposable with the season change...

angelthelson 5 years 12 weeks

i've seen thebags and clothes at old navy i have to agree they're stepping up their game!! i love the leather bag

WiCkeD_LaDy 5 years 12 weeks

I'm liking itseem more chicand grow up...can wait to goto Old Navy

WiCkeD_LaDy 5 years 12 weeks

I'm liking it seem more chic and grow up... can wait to go to Old Navy

SparklinSeahorSe 5 years 12 weeks

yayy i'm going to old navy!

SparklinSeahorSe 5 years 12 weeks

yayy i'm going to old navy!

jennifer76 5 years 12 weeks

I never buy clothes from Old Navy - not even for the kids really! But, I was blown away by an ad campaign I saw in In Style today. Lovely stuff! I just may check it out!

indielove 5 years 12 weeks

It's crazy how much they're emulating J.Crew these days..minus the quality of course. I like the wrap dress in the first collection.

ktownpolarbear 5 years 12 weeks

can't wait. i love old navy for affordable basics, and now i like how there are more cute options.

x_juicyfruit 5 years 12 weeks

I'm enjoying their transformation. I've always liked their clothes, but especially now. Their prices are great, too.

emalove 5 years 12 weeks

I've already bought a few of those pieces! The cranberry-colored shirtdress (which looks SO cute on), the khaki front-pocket pencil skirt, and a cute giraffe-print top. I also bought an amazing buttery-soft leather handbag in the prettiest shade of pale yellow (for only $50!) and a couple of great skinny scarves. Their look really HAS improved. And the prices are still unbeatable. I love that little giraffe-print slipdress...I didn't see that at my Old Navy! I'm going to have to look online, I love it!

Laur322 5 years 12 weeks

I actually went to the store yesterday after seeing pieces online. Not impressed. The fabrics are garbage. The upside seems to be the shoes that are coming out of this "transformation"...

Ikandy 5 years 12 weeks

Im diggin the Urban Explorer looks

Ikandy 5 years 12 weeks

Im diggin the Urban Explorer looks

askmetostay 5 years 12 weeks

i like the urban explorer looks, but they aren't really my style. i am SO excited about the palm beach stuff though =)

askmetostay 5 years 12 weeks

i like the urban explorer looks, but they aren't really my style.i am SO excited about the palm beach stuff though =)

brittanyk 5 years 12 weeks

I haven't checked out anything from ON in awhile, but this season's stuff looks surprisingly cute.

pixigirl31 5 years 12 weeks

omg. has anyone ever noticed that the clothes from old navy are completely crap! i wash them once and they end up with spots or fall apart. I think the things are cute but you get what you pay for i guess

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34 Comments

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