On Our Radar: The Virtual Trunk Show


If you've never been able to attend a trunk show in person, don't fret, one may yet be on your horizon! Big-name retailers are starting to experiment with holding trunk shows online. In fact, NeimanMarcus.com just wrapped up a two week long virtual Dior trunk show, Saks.com held a Ralph Lauren trunk show in June, and Net-a-Porter offered up RM by Roland Mouret online last month.

Although these online shows typically have less selection than their in-store counterparts, since they only offer items the retailer will stock rather than the designer's entire collection, they are also more inclusive: you only need to be on the mailing list to be invited! So get yourself on those mailing lists and you're set: who knows what label you'll get to preview and pre-order next!

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