Photo of Alexander Wang T 2010 Spring Ad Campaign 2010-01-29 13:00:22

Fab Ad: Alexander Wang T, Spring '10

Come Monday, Alexander Wang will plaster the streets of NYC with his first-ever ad campaign. "The [images] were originally only supposed to be posters we were going to send to editors and stores," said Wang. "But I felt the energy was much more appropriate for something like guerrilla marketing than anything too proper or formal. Because T is really the core foundation of what Alexander Wang stands for, I thought it should be something that could be much more democratic." The monochrome ad features Hannah Holman showing off Wang's super soft tees — which will be available at Alexander.com on Monday — in cool stretch formations. It's fresh and funky, just like the boy wonder himself. Are you feeling it?

Source: WWD
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