For BCBG Spring '10, Max Azria sent his models down the runway in a bevy of embellished, printed, and ruched frocks. Shoulders bordered on the sharp side, oozing a modern edge, while vibrant hues of coral, blue, and purple provided sensational sensory overload. Also, note how Azria experimented with hemlines, supplying us with short minis, funky hemlines, and floor-sweeping maxis — something for everyone. My favorite piece? This to-die mesh flesh coral creation. The juicy hue and intricate detailing are magnificent.


To tone down the sexy, Azria also made fluid jersey dresses and tempered short hemlines with high necklines. And while most ruching can look overly done, the designer added a tailored edge for maximum sophistication.

To see more from the collection, read more.

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