In this economy, fashion houses want to cut corners wherever they can. In comes Missoni with its genius conception. For Spring '10, the fashion house skipped the expensive models for something much nearer and dearer to its heart: its famiglia.
“I wanted to highlight our reality and our lifestyle, which is reflected in our unique product and in the artisanal aspect,” said Angela Missoni. “This campaign really reflects the mood I’m in these days, even from a design stance.”
With the help of Juergen Teller, the Italian fashion house told a unique story with images of the whole clan — all wearing Missoni, of course — enjoying dinner at Missoni founders, Rosita and Tai Missoni’s, house. The beautiful Margherita and Teresa are present, along with Francesco Missoni, Ottavio Junior, Marco, and Giacomo Missoni. Such a sweet way of showing off its amazing collection of knits, prints, and decadence. Makes me wish I was a Missoni . . .
Manoush
Vive Maria
Miss Sixty
i love the concept...because real life scenes and observations are way more inspiring than photoshoots...just think back to the hours spent on fb admiring pics of friends and their outfits lol... but the result seems flat
1I agree with the above. I like the concept..but I feel like this is bordering on a family album when there should be more emphasis on showing off the clothes. They need to find a better balance btwn the two.
2This is amazing! Lovs it
3I agree with bronzbeauty; I love the concept and I by no means need models; but the pictures are dull in both their lighting and their finish. I am able to take amazing pictures with good color and I am not even an amateur photographer nor do I have a super expensive camera - they should have put more production into these...
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