Photos from the Yves Saint Laurent Belle D'Opium Fragrance Launch Party

Yves Saint Laurent Celebrates Revival of Opium With Alexa Chung, Alexandra Richards, and Maggie Gyllenhaal

Alexa Chung

YSL celebrated the launch of its new fragrance, Belle d'Opium, with a launch party in New York that brought out Maggie Gyllenhaal, Ashley Olsen, and Alexa Chung (who was on spinning duty along with Alexandra Richards). Celebrating the modern rendition of the original 1977 fragrance, the event featured a performance by French actress Melanie Thierry (who appears in the fragrance's TV spot) with atomizers spritzing the new scent into an IMAX-style theater stage. The very modern launch was complete with iPads available for guests to post comments on the Belle d'Opium's webpage. Photographer Mark "The Cobrasnake" Hunter was the evening's official photographer, snapping candid images that are now on the YSL Facebook page.

Source: WireImage