Pictures of 2010 Fall Proenza Schouler Ad Campaign

Fab Ad: Proenza Schouler, Fall '10

Once you enter the world of Proenza Schouler, you'll never want to leave. For their Fall '10 campaign, Lazaro Hernandez and Jack McCollough pulled us in even further contrasting their '90s grunge and girly collection with a stark modern backdrop. Models Ann Kenny, Kirby Kenny, and Tati worked it wearing Proenza's trippy prints and tailored tops paired with street-rubber-printed denim skinnies from their exclusive denim collab with J Brand. Furthermore, we're loving the dramatic dark lipstick and wavy hair. Does this make you excited for Fall?