Prada to Re-Show Spring 2011 Collection in Beijing

Prada the Latest Set to Show in China


>> China
is the fastest growing market for fashion and luxury — and the industry is definitely taking notice. Anna Wintour recently made her first trip to China over Thanksgiving, and later wrote that she hopes China will soon have its own Vogue Fashion Fund; Diane von Furstenberg visited earlier this month and said, "I’d like to sell every Chinese a T-shirt."

And now Prada, which has seen a 51 percent surge in revenue from the region in the first nine months of 2010, is planning to restage its Spring 2011 fashion show in Beijing on Jan. 22. Both Prada CEO Patrizio Bertelli and Miuccia Prada are expected to attend, and Prada plans on creating a series of new items specifically for the event.

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