Proenza Schouler Churning Out the Videos, First Ad Campaign

Proenza Schouler Churning Out the Videos, First Ad Campaign

>> Jack McCollough and Lazaro Hernandez seem to be digging the fashion film approach: two weeks ago, it was a short film of Vanessa Traina at the beach to promote their tie dye tank; last week, it was a teaser for a short film they did with Kids director Harmony Korine, featuring the Fall 2010 Proenza Schouler collection, which will debut on their website in September; and this past week, they released another video — this time a behind-the-scenes look at the shoot for their first ever print campaign. Styled by their show stylist Marie Chaix and photographed by Daniel Jackson (who also did the honors for Alexander Wang's T campaign), the shots feature twins Ann Kenny, Kirby Kenny, and Tati Cotliar.

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