Proenza Schouler Fall 2011 Ad Campaign — Zuzanna Bijoch

Andrew Rosen Could Have a Proenza Schouler Stake By Tomorrow; Plus, the Label's New Campaign

Andrew Rosen Could Have a Proenza Schouler Stake By Tomorrow; Plus, the Label's New Campaign

>> A deal that has been rumored since March 2010 could go through as soon as this Friday, Cathy Horyn reports, although she notes that the talks are not yet complete.

European private equity firm Permira — which took a 45 percent stake in Proenza Schouler four years ago and is also the principle owner of Valentino — is expected to sell its shares to a group of New York investors led by Andrew Rosen (founder of Theory, overseer of Helmut Lang, and investor in both Rag & Bone and Alice + Olivia) and John Howard, an early and successful investor in Seven for All Mankind and Aeropostale.

Horyn speculates that after the deal is complete, Proenza Schouler may explore more product categories like denim or bolster its accessories offering with more leather goods, shoes, and eyewear.

As for Proenza launches already in the works, the label just released its Fall 2011 ad campaign (left), shot in New York's Milk Studios by Willy Vanderperre, styled by Marie Chaix, and starring Zuzanna Bijoch.

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