Jil Sander is launching a jewelry collection of cocktail rings, necklaces, and bracelets with Italian jewler Damiani.
Raf Simons—who partnered with Damiani on earrings for the recent Jill sander spring runway show—defended his decision to expand into the jewelry category in a statement:
"After the great response on our first collection of earrings for this summer I am convinced that Jil Sander, even being considered as the brand of pureness, can create a product category such as jewelry which is not typically seen as Jil Sander."
The pieces will be available in Jil Sander boutiques and select department stores early in 2010. A watch collection will follow, being released later next year.