Rag and Bone Debuts a DIY Project With a Big Prize

We have a project for you this weekend. Street style has become a major part of contemporary fashion, and Rag & Bone designers David Neville and Marcus Wainwright are taking the personal perspective one giant leap forward. Instead of doing a traditional Spring ad campaign, the designers handed cameras to their favorite models — Sasha Pivovarova and Abbey Lee Kershaw among them — and let the girls produce their own shots, wearing their own Rag & Bone duds. How do you fit into this candid camera campaign? By printing out the image PDFs from the Rag & Bone website and plastering them all over your city. Snap a pic of your guerrilla marketing, email it to the peeps at Rag & Bone, and you might just find yourself at New York Fashion Week in two weeks! Click through to see the model snaps.