While most of the fashion focus at the Sundance Film Festival is on how celebs make cold-weather clothes look fabulous, this year an It bag has emerged on the scene. Both Rashida Jones and Christina Hendricks have been spotted toting Coach's leather New Willis bag ($298) over their cozy outerwear around town. The crossbody detail, turnlock closure, and adorable tassel make this a bag that would look equally standout outside Park City. If the natural color is too light for you, it also comes in a dark tan hue that would look amazing against any dark denim. Plus the price and size are perfect, so be sure to bag Coach's New Willis.