Retail store opens in the Philippines called Adora

Hidden Agenda Or High/Low Heaven?


Adora, the new store opening in Manila, scored prime time real estate in the retail section of WWD today. Why is that? Because they've all the niceties of a luxury goods store (lavish interior, hang tags with four figures) but with a slight affordable-accessible slant. Our question: is this so revolutionary? Adora carries brands like Jil Sander, Marni, Missoni, and Chloe in addition to a more affordable line called Tyler (among a few others) which prices garments in the hundreds, rather than the thousands. Tyler, funnily enough, is owned by the same company that backed the store in the first place; Republic Retailers. The article goes on to say that Adora also mixes high/low by carrying Diane Von Fursterburg's lower priced line, H. Stern, in addition to handbags and clutches made locally, from exotic skins. To us, this is just a plain 'ol department store carrying everything from thousand dollar trousers to fifty dollar tank tops. If Adora supports local artisans by stocking luxurious handbags were pretty sure they wouldn't be sold for anything less than what they're 'worth' (i.e. quite a lot). We're all about finding a variety of price points under one roof, but as far as we can tell, this is isn't some rebel retail venture. It's just another place to buy a bunch of stuff when you're visiting somewhere new or when your a bored, wealthy resident in the Philippines.

Latest