Is there a better match in campaign heaven than Rihanna [1] and Balmain? We've already seen a few of her Spring 2014 ads [2], wearing the pastel pieces from the collection, and creative director Olivier Rousteing has shared select intimate shots on his own Instagram account [3] (and plenty more official images on the Balmain Instagram account [4]). But now, we have the first look at the house's behind-the-scenes video, directed by Evan E Rogers, of the superstar in front of the camera for legendary photographers Inez van Lamsweerde and Vinoodh Matadin. Watch and swoon!