Rock & Republic has just released a new line for Fall, Plain Wrap, which has a lower price point — $35 to $198 — than its main collection. Each item (hoodies, jeans, leggings) is emblazoned with its name in capital letters. Case in point: this Plain Wrap Stiletto. "This is a new initiative with a new perspective for the consumer that wants fashionable basics with staying power,” said Michael Ball, founder and creative director of the company. Do you agree? Does this concept have staying power or is it lame?