Roland Mouret Live Streams 2010 Spring Collection Runway Show at Paris Fashion Week

by POPSUGAR Fashion 0

It's official: live streaming runway shows are the hottest thing to do this season. Hot off the heels of Burberry Prorsum, Alexander McQueen — debuting today — and Twenty8Twelve's video foray is Roland Mouret. In conjunction with Fashionair.com, the designer will be streaming his Spring '10 runway show in Paris tomorrow, Oct. 7. "This is about taking the show and using it for what it should be — an amazing and immediate way for the consumer to see the collection," said Mouret.

In addition to viewing his show from a virtual front row seat, strategically placed cameras will allow us to experience the backstage action along with intimate interviews with Roland himself. While we eagerly await the action tomorrow, check out the site now to see what Roland had to say about his past Spring collection and why he dedicated it to his late father. Aw.