Sally Singer Finally Speaks on Her Vision for T Magazine


>> Sally Singer
rides her bicycle to work every day, orders weekly cruelty-free organic food delivery from an upstate New York farm, and is currently reworking the New York Times's T magazine as its new editor-in-chief. For the first time since her appointment, Singer speaks about her vision for the magazine, in conversation with Paper's Kim Hastreiter: "I hope that there will be actual stories to read in it, because the Times is first and foremost a paper of great reporting. And it has to be relevant and honest and interesting. There also have to be real narratives and a sense of continuity between the world of the paper and the world in which the T images exist."

Singer continues: "To me, the most exquisite fashion credit I can remember in my lifetime was the day of [President Obama's] inauguration, when Michelle walked the parade route in that greenish-yellow Isabel Toledo dress. Because this was a real moment in which fashion, and quite directional fashion, played a role. When I think about the project of T and the Times, I think about that. I think about fashion outside of the studio and fashion that lives on the street. It doesn't mean you're going to repeat that moment, but I do think there's a way in which you can make lifestyle choices seem pertinent to the way we experience the world, and you can draw those connections in a magazine."

She wants an "emotional" magazine »

"You have to have many points of entry for readers on any page. From the person you shot, to the place you shot it in, to the context of the stuff, to what the stuff is, whether you have a political narrative, a celebrity narrative, a location narrative . . . If all goes well, the magazine I edit will feel emotional. It should feel like a friend or an enemy or an aggravating presence or the most wonderful thing you've ever had. Magazines, when they work, are emotional vehicles. They drive you to places you just didn't know you were going to go on the day you picked them up. And if they don't, they're not working at all."

Singer's first issue of T is the Holiday issue, out Dec. 5.

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