Salvatore Ferragamo creative director Cristina Ortiz has not exactly been well received since she started at the company in 2008. Not unlike the criticism that falls on Frida Giannini's shoulders, Ortiz has been criticized for making expensive clothing look "trashy". Her Fall 2009 collection, however, was a step forward for the designer--it was much more sophisticated in comparison. Her most recent effort, Resort 2010, took inspiration from fifties couture and seems also to be headed in the right direction. Let's hope she keeps it up.