Sears and French Connection Team Up For a Clothing Collection

French Connection + Sears: A Match Made in Fashion Heaven?

Sears and French Connection couldn't be any more different, but as the saying goes, opposites attract. The former is launching UK Style by French Connection, a clothing and accessories line that will be sold exclusively at Sears stores and online starting March 2011. "We really looked at what French Connection has represented for 40 years, and liked a lot of the styling and where the brand is headed . . . We want to start gaining some consideration among young people," said John Goodman, executive vice president of apparel and home.

As for the selection, here are two super cute sequin frocks. "Will they be edgy and over the top? No. But there will be some styles that are very fashion relevant." The best part? The price tags won't hurt your wallet. Sign me up.

Source: WWD
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