See — and Shop — Erin Fetherston's First Juicy Couture Collection, for Holiday 2010

See — and Shop — Erin Fetherston's First Juicy Couture Collection, for Holiday 2010

Bow Trimmed Halter Dress, $348

>> Erin Fetherston is set to design for Juicy Couture until the end of 2011, and the first of the two collections she's contracted for, Holiday 2010, just hit. The collection, which runs $55 for a headband to $378 for the floor-length gown Fetherston wore to the Costume Institute Gala in May and includes shoes, jewelry, and lots of velvet, is Fetherston's attempt to work a few elements of Juicy's signature look (wide waistbands, the velvet) into polished holiday dressing.

As the New York Times's Eric Wilson noted, "It is somewhat disconcerting to hear a hip-but-classy designer like Ms. Fetherston making remarks like, 'This is my take on the track jacket for evening and cocktail,' and, 'This is a great party dress in high-shine velour.'" But, he says, "Somehow it works."

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