In The Showroom: LOFT Fall 2009

In The Showroom: LOFT Fall 2009

Last night we had the chance to check out the new LOFT collection from Ann Taylor. Part of the "misses" revival effort, their aim is to give women affordable clothing options that still live up to high fashion standards. LOFT, the younger and more casual branch of Ann Taylor, wants shoppers "to get a month's worth of wardrobe options with a minimal investment" and so started with "one perfect pair of jeans" and went on from there. Our favorite pieces in the Fall 2009 collection were the suede bomber ($129) and the mid calf boot ($149). Check out our images from the preview along with runway stills in the gallery below. 

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