by POPSUGAR Beauty 42

Band-Aid Activ-Flex Blister Block Stick, $7, is the latest and greatest invention for blister prevention! It's the end all be all excuse for buying ridiculously expensive and uncomfortable shoes. Ahh, and this also happens to be great for your wedding day because let's face it: you can't really break in your wedding shoes without running the risk of getting them dirty!

This new product is an invisible shield that you swipe over the areas on your feet where you would normally get a blister. It actually looks kinda like a deodorant stick. The emollient coats and protects the skin from being rubbed raw by the friction of your stiff shoe. And, because it's invisible, it's safe to wear with open toe shoes and it isn't messy so it won't damage your shoes.