Jackie O. first put Finnish textile brand Marimekko on the map when she wore their brightly-patterned dresses during JFK's 1960 presidential campaign. H&M decided to honor that tradition by digging into the vibrant Marimekko archives and bringing back the bold retro prints for their Tribute to Marimekko collection, in stores April 10.
Swimsuits, dresses, scarves, tops, and bottoms will all be available in vivid color combos like red and pink, olive and orange, and red and turquoise. Plus, the prices are right: A one-piece swimsuit is marked at $35, and an apron dress goes for $50. Perfect for that island vacation you were thinking about.
To see more of H&M's Tribute to Marimekko, read more.