Just when I'd finally come down from my Matthew Williamson for H&M Spring high . . . talk of the Summer collection swarms. Daria serves as the muse again, and this time she's shot by Sølve Sundsbø on the beach in full Williamson flavor. This second installment hits stores May 14 — check to see if it's coming to your local H&M. This collection will have wider distribution and a bigger stock. You know what that means: more MW for H&M in more closets! A men's component is being delivered too, so stay tuned for a sneak peek of that . . .
Prepare yourself for colored denim, printed swimwear, bold tunics, exotic dresses, embroidered peasant tops, and much, much more. I even envy Daria's invisible ribbon sandals and her ribboned braid. It's all too Fab, I can't take it, your turn . . .
For the full ad campaign and model shots, read more