Sneak Peek of Rihanna’s UNICEF Gucci e-Film Ever wonder what it’s like to be the face of a major ad campaign? Go behind the scenes with Rihanna, who is the face of Gucci’s UNICEF 2009 holiday ads, as she works with Gucci Creative Director Frida Giannini. This e-film documentary showcases Rihanna and Frida on the set of the UNICEF 2009 holiday ad campaign and more.