Spring 2011 Paris Fashion Week: Miu Miu

As Miu Miu Continues to Grow Into Its Own, Miuccia Explores "Fame" with Spring 2011 Collection

As Miu Miu Continues to Grow Into Its Own, Miuccia Explores "Fame" with Spring 2011 Collection

>> Sales at Miu Miu — which makes most of its money with shoes and bags — have doubled in the past four years. And Prada executives are doing everything they can to fight the perception that Miu Miu is a more affordable little sister to Prada — in some cases, Miu Miu's shoe prices are now higher than Prada's, and Prada Chief Operating Officer Sebastian Suhl looks at the two as "friendly competitors."

In light of the brand's upwards movement, Miuccia Prada unveiled her Spring 2011 Miu Miu collection in its largest venue yet — a specially erected stage in the Palais Royal, painted red in a nod to red carpets and the collection's exploration of "fame and everyone wanting it," according to Prada.

It was surely no coincidence that young rising stars Rihanna, Dakota Fanning, and Mia Wasikowska were front row for the star-spangled show, which also featured samples of the American Idol theme song on the soundtrack.

 

Source: Getty
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