Stella McCartney Fall 2011 Ad Campaign — Natalia Vodianova

Stella McCartney Rolls Out Fall 2011 Ad Campaign, Heightened E-Commerce

Stella McCartney Rolls Out Fall 2011 Ad Campaign, Heightened E-Commerce

>> Not only did Stella McCartney introduce her Fall 2011 ad campaign — shot by photographers of the season Mert Alas and Marcus Piggott in the topiary garden of a private Oxfordshire, England home, featuring Natalia Vodianova — today, she also rolled out a new iPad app edition and e-commerce for 28 more European countries, including France, Germany, Italy, and Spain.

New features to the iPad app include backstage footage from her Fall 2011 show in Paris and a “making of” video of the dresses McCartney designed for the most recent Costume Institute Gala, while the enhanced e-commerce site now boasts a “reserve in store” option that allows customers order online and pick the order up in the store of their choice, and the ability to book private in-store shopping appointments online.

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