by POPSUGAR Fashion 4

Rive Gauche

The left bank of the Seine River in Paris; one of the city's most romantic districts. More than simply a geographical region, the Left Bank has become a name for a particular fashion or look. In 1966 Yves Saint Laurent launched a ready-to-wear line by the name Rive Gauche. The collection was an attempt to democratize fashion, introducing elements of garments of the lower classes into high fashion, such as the leather jacket.

Left: An Yves Saint Laurent Rive Gauche ad featuring Stella Tennant and Ivan de Pineda.
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